Privacy Policy

Data Controller

Toskanelia Palmer

Collected Personal Data

Personal Data:

• Personally Identifiable Information (PII): This includes details such as your name, email address, phone number, and Social Security Number.
• Non-Personally Identifiable Information: Examples are web browser cookies, IP addresses, and device IDs from mobile phones, tablets, and laptops.

Engagement Data:

• User Interaction: Information on how you interact with the website, including pages visited, time spent on each page, and links clicked.
• Behavioral Data: Insights into your browsing habits, preferences, and interests based on your activity on the site.

Technical Data:

• Device Information: Details about the device used to access the website, such as operating system, browser type, and screen resolution.
• Network Information: Data like your IP address and Internet Service Provider (ISP), which can sometimes infer your approximate location.

Location Data:

• Geolocation: Approximate or precise location information, which can be used to provide location-based services or content.

Third-Party Data:

• External Tracking: Information collected by third-party services integrated into the website, such as advertising networks or social media plugins, which may track your activity across multiple sites.

Websites employ various technologies to gather this data, including:

• Cookies: Small text files stored on your device that remember your preferences and activities.
• Pixels or Beacons: Invisible images embedded in web pages or emails that track your interactions.
• Device Fingerprinting: Techniques that use your browser's unique configurations and settings to identify and track your activity.

Purpose of collecting data

Improving Customer Experience: By analyzing user behavior, preferences, and feedback, businesses can tailor their products, services, and website interfaces to better meet customer needs, leading to increased satisfaction and loyalty.

Refining Marketing Strategies: Data collection enables companies to assess the effectiveness of their marketing campaigns, understand customer demographics, and develop targeted promotions, thereby optimizing marketing efforts and resources.

Enhancing Decision-Making: Accurate and relevant data supports informed decision-making, allowing businesses to identify trends, forecast outcomes, and implement strategies that align with market demands.

Generating Revenue Streams: Some companies may monetize collected data by selling it to third-party entities, such as data brokers, creating additional revenue opportunities.

Improving Business Processes: Data helps organizations understand and optimize their operations, reducing inefficiencies and enhancing overall performance